Speakers :
Tom Shipley
Senior Director, Digital, Interactive, and Industry Marketing
Anheuser-Busch, Inc.
Tom Shipley leads the team that creates and implements all consumer-facing digital marketing applications for Anheuser-Busch. He is responsible for delivering cutting edge strategy and digital integration for all of the companies brands including Budweiser, Bud Light, Michelob, Beck's and Stella Artois.
Shipley began his career at Anheuser-Busch in 1989 and has held an escalating variety of positions in sales and marketing that have prepared him for his current role. He started at the grassroots sales level; training bartenders and restaurant servers on how to care for and serve beer. He later joined the sales department as a district manager before being promoted to lead district manager training in budgeting, sales, market planning and pricing processes. In 2000, he moved to the marketing department first as an administrator for the Marketing VP and later as a Brand Manager for Budweiser. In 2005, he was tapped to create and implement the “Here’s To Beer” campaign, a non-branded effort designed to enhance the image of beer.
Most recently, Tom was the Director of Budweiser Marketing. He led marketing tactics for Budweiser and Budweiser American Ale that included traditional TV, print, outdoor and radio advertising. He also evolved the brand's message delivery into the digital space through Budweiser.com, BudAmericanAle.com as well as integrations with digital media like ESPN.com and SNS applications like Facebook.com.
He was elevated to his current position in December 2008.
Tom is a graduate of the University of Dayton with a bachelor’s degree in American Studies. He resides in St. Louis with his wife, Rachelle, and their two children.